Synology Partners with Leading Distributor to Expand Reach Across Nordic Countries

Milton Keynes, United Kingdom – 14 August 2024 – Synology is delighted to announce a new distributor for the Nordic region - Gandalf Distribution AB. This new partnership marks a significant milestone in Synology's expansion efforts, promising to enhance the availability and reach of its innovative data management solutions across Denmark, Sweden, Norway, Finland and Iceland.

Established in 1984, Gandalf Distribution AB has a long-standing history as an IT & CE product distributor in the industry and serves the Nordic region with a focus on quality, service, and innovation. Gandalf Distribution has since it was founded supplied the Nordic market with high quality and innovative storage solutions. In 2017, Gandalf Distribution became part of the ELKO Group, one of Europe's largest distributors of IT products and solutions.

Strengthening Presence in the Nordic Market

Synology's decision to partner with Gandalf Distribution aligns with its strategy to strengthen its presence in international markets. By leveraging Gandalf Distribution's well-established distribution channels and local market knowledge, Synology aims to provide enhanced technical support and improved delivery of its products to customers in the Nordic countries.

"Partnering with Gandalf Distribution is a significant step for Synology as we continue to expand our footprint in the Nordic region," said Jeremie Francois, Sales Director at Synology. "We are confident that Gandalf Distribution's expertise and commitment to customer satisfaction will greatly benefit our customers and help us achieve our goal of providing the best data storage solution available in the region"

Enhancing Customer Experience

Through this partnership, Gandalf Distribution will distribute Synology's complete portfolio of products.

• DiskStation Tower Servers
• RackStation Rackmount Server
• All-Flash Arrays Rackmount Servers
• High-Density Rackmount Servers
• Surveillance NVRs and IP Cameras
• Network Wi-Fi Router

"We are thrilled to partner with Synology and bring their industry-leading products to our customers in the Nordic region," said Marcus Tillberg, Nordic Product Manager, Gandalf Distribution. "Our team is dedicated to providing the best solutions and support, and we believe this partnership will offer significant value to the resellers, integrators and consumers in the Nordic region."

This collaboration will ensure that customers across the Nordic region benefit from improved availability of Synology products, quicker delivery times through Gandalf Distribution's efficient logistics, and enhanced local support with superior technical assistance and faster issue resolution.